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Positioning

How to figure out what you're actually offering and who it's for. The strategic work that comes before any marketing tactics.

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Why Most Personal Brands Are Bad (And What Actually Works Instead)
Positioning

Why Most Personal Brands Are Bad (And What Actually Works Instead)

Most personal brands are interchangeable. Same LinkedIn headline patterns, same content topics, same voice. After twelve years of consulting, here's what distinguishes…

Catherine Reeves Catherine Reeves May 3, 2026 4 min read

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  • June 2026 9 pieces
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